Recto’s - The Rectangular Revolution

This concept for Recto's (Rectangular Pizza) is a blend of digital-age geometry and vibrant Indian flavors, creating a visually punchy space that is small but for more—accessible and memorable.

Core Concept

Pixel-Perfect Flavor: The interior is a physical manifestation of the rectangular pizza (recto), using bold, repeated geometric shapes (pixels) that are infused with the colors and textures of Indian spices and masala.

Design Elements (Crisp Write-up)

Rectangular Identity: The whole space, from tables to serving trays and menu boards, emphasizes the core rectangular shape.

Pixelated Art: Walls feature large-scale, low-resolution pixel art murals.

Masala Palette: This pixel art uses the vibrant, layered colors of Indian spices: Turmeric Yellow, Chili Red, Coriander Green, and Deep Brown Clove.

Spice-Tiled Flooring: Flooring uses geometric or subway tiles arranged in a grid pattern to reinforce the "pixel" effect.

Digital/Desi Fusion: Menu displays use modern, clean digital screens framed by rustic, wooden masala shelves.

Spiced Textures: Counter fronts and seating upholstery incorporate rough, textured finishes (like exposed brick or jute) reminiscent of dried spices.

Small Yet Bold Seating: Modular, stackable rectangular seating maximizes the small space, showing it's "for more."

Grid Lighting: Lighting fixtures are square or rectangular and arranged in a clean grid across the ceiling, giving a 'digital board' effect.

Feature Wall: A central, three-dimensional feature wall made of tiny, colored rectangular blocks (pixels) creates a photo backdrop.

A Shared Experience: The open layout and modular design encourage a communal, cherished atmosphere perfect for all to gather.